Business Plan For New Retail Store In Tripura Marketing Essay

Business Plan For New Retail Store In Tripura Marketing Essay .The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. With growing market demand, the industry is expected to grow at a pace of 25-30% annually. The India retail industry is expected to grow from Rs. 35,000 crore in 2004-05 to Rs. 109,000 crore by the year 2010. Environmental and economic scanning of Tripura Retail store format :-Convenience stores Store name:- Public point As we are planning to open retail store in the Dhalai District of Tripura as per the environmental and economic scanning is concerned of Tripura. The cities selected for the opening of the store are Dhalai District This district of Tripura is selected as this city is well developed in the terms of Infrastructure Income of the people are high Densely populated Better standard of living Economically sound Have developed urban market structure Socio political stability as the city selected in the Tripura for the opening of store is as free from any political barrier and social barrier as the opening of the store is as per the government policies and for the society. Thus to launch the store Tripura is selected and as per the format of the store the city is selected Dhalai city. Mission statement Our mission is to meet the present and future needs of our customers, employees and communities through a commitment to integrity, sound business, and cooperative growth. Objectives To implement a local campaign with the Companys targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising. To maintain large signage on the Convenience Stores premises to further increase visibility for the Companys location. About:- General Description Public point is a convenience retail store that provide such as candy, ice-cream, soft drinks, lottery tickets, cigarettes and other tobacco products, newspapers and magazines, along with a selection of processed food and perhaps some groceries. by providing maximum convenience, values and satisfaction to customers. Future We plan to expand the PP stores in various districts of Tripura  · North Tripura district  · South Tripura district  · West Tripura district  · Tripura Tribal Areas Autonomous District Council Product services Alternative Snacks Ice Automotive Products Liquor Bait and Tackle Lottery/Gaming Beer Nonedible Grocery Candy Other Dairy Cigarettes Other Tobacco Cold Dispensed Beverages Packaged Beverages (Non-Alcohol) Edible Grocery Packaged Bread Fishing Licenses Packaged Ice Cream/Novelties Fluid Milk Products Packaged Sandwich/Deli Products Food Service Packaged Sweet Snacks Frozen Foods Perishable Grocery General Merchandise Publications Health and Beauty Care Salty Snacks Homemade Food Items Store Services Hot Dispensed Beverages Wine Services In house services like credit cashing, customer services E retailing Customization Online transaction Delivering Easy billing counters Marketing Plan Grocery and Restaurant Segment-To build name recognition and to announce the entry of the Store, we will offer a mail package consisting of a tri-fold brochure containing a coupon for a free cup of coffee to welcome our new customers. From those identified local residential customers we shall ask them to complete a survey and ask them of their perception of the store, any specific product or food items that they would like to see, etc. Those customers returning completed surveys would receive a gift or discount. Local Carryout Food Products-Local newspapers for advertising to build name recognition and to announce any weekly or monthly food specials will be introduced. The Store will develop a one-page menu/newsletter to be handed out to customers to take home with them as they visit the store. The menu/newsletter can be used to update clients on pricing and food special promotional developments, but also serves as a reminder of what sets the Store apart-homemade quality and freshness. The newsletter would contain fishing area hot spot information and other tips. The menu/ newsletter can be produced in-house and for the cost of paper and computer time. Publicity and Public Relations-A news release will be sent to area newspapers and magazines announcing the launch of the Public point. Becoming a sponsor in a community event is a low-cost way of increasing awareness and building goodwill in the community. Customer Reward Program-For the carryout customer and as a means of building business by word-of-mouth, present customers should be encouraged and rewarded as repeat customers. This can be accomplished by offering a free lunch meal, by raffle of a weekly customer business card or name slip as a means to generate excitement. Advertising-Advertising is utilized primarily to attract new customers. It also serves to build awareness and name recognition of the company in general-important for word-of-mouth referrals (Oh yes, Ive seen their ads before). Market Analysis Forces and trends in the market environment affect the Public point, like all businesses. These include economic, competitive, technology, and recordkeeping issues. Economic Environment-Positive forces include the generally prosperous economy that is currently in place, full employment, rising wages and low inflation, leading more people and businesses to be willing to purchase prepared foods rather than preparing meal from scratch at home. Competitive analysis the competitor analyzed in the field are street convenience stores, etc .Thus all the strategy made for promotion and pricing should be as per the competitors. Technology and Recordkeeping Environment-Use of computerized scales and cash registers will capture and generate accounting/inventory detail. Computer programs greatly simplify the financial recordkeeping and tax preparation with which all businesses must comply. Operational plan Positioning and Product Strategy: The Store will aim to attract area resident and lake enthusiasts who need convenience food items or personal health staples, carryout food items, and tackle/bait needs. Distribution Strategy: Customers can contact the Store by telephone, fax, and by dropping in. The Stores nearest competitors are five miles around the lake in either direction. The store can stock request items for regular area residents. Demographic features(to know about the potential customer in that area, metropolitan statistical area) Competition(to know about the competitors and how they far from my retail store) Strategic fit(to must know about the preferences and tastes of potential customer) No. of small shops in that area Economy of scale SUPPLY CHAIN MANAGEMENT FOR THE RETAIL STORE Store management chart Financial Plan Requirement There is a need of 1 crore to get our business started. If customer footing is good, products and services according to customer preference and tastes then we will plan to open new convenience stores in various districts of Tripura. Use of fund Funds will be used to pay renovation,construction,sales counter,painting,carpeting,lighting,dà ©cor display fixtures.we will also purchase inventory , cash register and computer equipments and also an inventory management systemThe remainder of the start up fund will be utilised to cover operating expenses such as rent,utility,marketing cost and wages. Capital Summary Overview (in lakhs) Land, Building, and Improvements 20 Equipment Installation Expenses 20 Development Expense (detail below) 51 First Quarter Working Capital (Mortgage, labor, and operating expense) 2 Total 93 Lakhs *Developmental Start-Up Expenses Detail Marketing, Advertising, and Promotion 6 Accounting 2 Permitting Legal and Consulting 10 Association Dues Office Expense Start-Up .50 Engineering and Architect Fees 1.5 Bags and Supplies .5 Beginning Inventory 30 Unforeseen Contingency .5 Total Owners Equity Contribution to Date $54,675

Washington, Adams, Jefferson Presidencies

Washington, Adams,and Jefferson Presidencies Washington Inauguration elected by electoral college unanimously April 30, 1789 1st real test of constitution defined lots of roles and traditions of executive Washington's Crew Sec. Of State- Jefferson Sec. Of Treasury- Hamilton Sec. Of War- Henry Knox Attorney General- Edmund Randolph Pres. met with these men regularly for advice on major policies Creating Court System only court mentioned in the constitution was supreme court Judiciary act of 1789- one chief justice and 5 associate judges could make decisions on constitutionality 3 district courts and three circuit courts of appeals Hamilton to address the govt. financial difficulties assumption- consolidate debts from states to natl. govt. and pay off protect the â€Å"infant† industries- high tariffs to collect duties on all imported goods and limit competition natl. bank- depositing govt. funds and print bank notes to stabilize US currency Arguments of the national bank Elasti c clause- can create laws which are necessary and proper loose constructionist constitution permitted everything not expressly forbidden Washington agreedFeared that states would lose power that the federal govt. gained strict constructionist forbade everything it didn’t permit weak central govt. in favor of states Birth of Political Parties Federalist- Hamilton, Adams and Marshall aristocracy encouraged industry favored alliance w/ great Britain strong central govt. Dem-Republicans-Jefferson and Madison associated w/ masses development of agriculture Washington and NA's Indian intercourse act 1790- congress regulate trade w/ Indians and western land acquired by treaty Americans continued to settle on Indian lands ed to bloody scrimmages TIMMMMMMMMBBBBEERRRRRRR! Battle of Fall Timbers NW Ohio US army led by General Anthony Wayne defeated some Indians Treaty of Greenville Ohio territory given to Americans and open to settlement Whiskey Rebellion angered by excise tax on distil led whiskey small band of PA farmers march toward Philly attacking tax collectors on the way Washington sent 15,000 troops led by Hamilton causes rebellion to collapse Jefferson disagrees new govt proves effective in handling crisis West SideAfter states gave up western land claims congress encouraged western settlement Public Land Act (1796) orderly procedures for dividing selling federal lands at a reasonable price VT '91 KY '92 TN '96 Proclamation of Neutrality (1793) believed America could not handle a European war went against popular belief and chose to stay out of war Jefferson resigned from the cabinet in disagreement Disrespecting Washington French minister Edmond Genet continued pressure Washington after Proclamation broke all and talked directly to the people to support the French WA wanted ambassador removedJefferson supported the removal french recalled Genet remained in US and became citizen Jay Treaty (1794) Jay was sent to Britain to talk about seizures of US ships B ritain agreed to withdraw troops and pay damages for ships America agreed to pay debts angered French supporters maintained neutrality Pinckney Treaty effect of Jay Treaty Spain wanted to consolidate holdings in America Thomas pinckney minister to Spain Spain agreed to open lower Mississippi and New Orleans to America without paying duties Spain agreed to accept US claims to Florida’s northern boundary US agreed on nonaggression in WestWashington's Farewell Address wrote letter to American people warned about : not getting into European affairs, no political parties, no permanent alliances, avoid sectionalism left after two terms and set the precedent for future presidents Election of 1796 active political parties participated in election federalist candidate- John Adams Dem-Republican candidate-Jefferson Adams won by three votes Jefferson became vice president runner-up becomes vice presidents XYZ Affair French warships and privateers began seizing American merchant ships Ad ams sent delegation to Paris to negotiate inisters known as XY and Z requested bribes to enter negotiations America Reacts millions for defense but not one cent for tribute most Americans were outraged and wanted war with France Adams popularity sky rocketed when he refused and raised and army led by Hamilton waged undeclared naval war convention of 1800- no more alliance and don’t have to pay for cargo Federalist strengthen public anger against France strengthened the federalist in congress hoped to enact laws to limit their political opponentsNaturalization Act ncreased the years needed to become a US from 5 to 14 years most immigrants voted Dem-Republican Violating Rights to prevent french revolutionaires from entering the country and crippling Dem-Republicans Alien acts- authorized the president to deport any aliens considered dangerous Sedition act- made it illegal for newspaper editors to criticize govt. KY and VA resolutions state legislatures enacted nullifying laws o f alien and sedition acts KY and VA adopted a resolution- written by Jefferson and Madison both declare states had a right to nullify a federal law Judiciary Act of 1801 o ensure that federalists would continue to control courts Adams used this to add last minute appointments known as â€Å"midnight judges† Marbury v. Madison John Marshall ruled that supreme court did not have power over Jefferson judiciary act of 1789 unconstitutional Jefferson was awarded victory in exchange for Judicial Review Election of 1800 federalists lost popularity hatred of alien and sedition acts taxes for maintaining an army republicans nominated Aaron Burr and Jefferson federalists nominated John Adams Revolution of 1800Thomas Jefferson and Aaron burr tied with 73 votes Hamilton supported Jefferson and HOR elected Jefferson first transition from 1 party to other w/o violence indication constitution would endure federalists changed power Dem-Republicans Ease of Transition maintained national bank and debt repayment attempted to win trust of federalists carried out neutrality policies set by Washington and Adams Republican Principles reduce military eliminated a number of federal jobs repealed excise taxes lowered national debt only republicans were named to his cabinetLouisiana Territory french gained territory from Spanish napoleon wanted to sell the land fighting British stopping rebellion in Santo Domingo US interested Spanish officials revoked right of deposit duty free use of New Orleans prevent America from getting involved in European affairs. Lewis and Clark started in St. Louis in 1804 and arrived on west coast in 1806 increased geographic and scientific knowledge of new territory strengthened us claims to Oregon territory improved relations with natives developed maps and land routes Negotiation for the TerritoryJefferson sent ministers to France to accept an offer no higher than 10 million no deal British American alliance napoleon offered 15 million minister acce pted purchase of louisiana territory americans approved power to purchase land not in constitution purchased land for good of country used power to make treaties senate ratified Consequences of Purchase doubled size of country remove foreign presence from borders extension of western lands strengthened Jefferson vision of agrarian society increased Jefferson’s popularity showed federalists to be weak.

Government Regulatory Agencies Essay

Government Regulatory Agencies and Impact on Consumer Choices By Trisha Robinson, Chastity Hafer, George Ward, Quagina Jackson Serphy HCS 490 Health care Consumer- Trends and Marketing For: Cindy Perkins, DC, MBA 05/01/2011 The Food & Drug Administration (FDA) The Food& Drug Administration is in charge of promoting and the protection of public health safety by the supervision and regulation of food safety, dietary supplements, tobacco products, prescription and over the counter drugs you get from the pharmacy. The FDA also regulates vaccines, blood transfusions, biopharmaceuticals, medical devices, veterinary products, and cosmetics (fda. gov). The FDA is in charge of advancing the public health by the speed of new ideas or methods that make medicines and food affordable and by the producing of strong or desired effect, more safer, and by given the public a more accountable scientific information that the public can use when using medication and foods and to lessen the use of tobacco to improve the quality of life.The FDA makes sure that laws are enforced by monitoring companies of claims that the company makes about their products. If the FDA thinks the company has violated the law a warning letter will be sent to the company. The letter states that the company is in violation and the company has 15 working days to respond and say how this will be fixed. Companies that do not respond will be fined or their product will be seized. The health care product or service category selected Servic e of choice:Â  Regulatory Information Regulatory Information is a service, which The Food and Drug Administration (FDA) offers an array of information on rules and regulations, which allows consumers, industries, and health care professionals to know the safety, availability, and effectiveness of drugs, biological, medical, and electronic products, and cosmetics. In addition, the service provides information on non-regulated categories such as advertising, consumer products (household goods), alcohol, drug abuse, meat and poultry, health insurance, drugs of abuse, pesticides, restaurants and grocery stores, and water. It offers information on areas such as safety, labeling, product licensing, product approval, manufacturing and performance standards on medical devices and radioactive products, and animal drugs, livestock feeds, and food. Rationale for choosing FDA A. Familiar with the regulations of the FDA. 1. Protecting the public’s health B. Interested in the operations of the FDA and how they develop their regulations. C. The services FDA protects. 1. Responsible for advancing the public health by helping to speed innovations that make medicines more effective.

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